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    About us

    Counter Code

    Operators first. Consultants second.

    Counter Code started in the gap between how industrial companies actually run and how their software assumes they do. We close that gap, Salesforce wired into the ERP, the field, and the ledger, built by the same three people you met on day one.

    We spent years watching good teams fight bad systems, orders re-keyed three times, quotes living in one person's spreadsheet, pipeline reported from memory. The tooling wasn't the problem. The assumptions behind it were.

    Counter Code build work

    Our philosophy

    Scope. Build. Hand over.

    A small senior practice built around one assumption: that a “customer” might be a well, a project, or a ten-year service agreement, and the system should know the difference.

    • Scope like owners. If a validation rule solves it, we won't sell you a rebuild. Small fixes done honestly are how we earn the big projects.
    • Build boring on purpose. The best integration is the one nobody talks about. We build for the 2 a.m. sync job, not the demo.
    • Hand over everything. Documented, admin-ready, and yours. If your team can't run it without us, we're not done.

    No bench, no juniors learning on your dime, no hand-offs. Every hour on your project is a partner hour.

    Who we work with

    Energy and industrial organizations, from upstream operators and midstream carriers to refiners, fuels distributors, retail power providers, and manufacturers.

    Companies whose work happens in the field, at the terminal, and on the plant floor, and whose systems need to keep up with all three.

    UpstreamMidstreamRefiningFuels DistributionRetail PowerIndustrial

    The Team

    Blakely Smith

    Blakely Smith

    Seven years in the Salesforce ecosystem helping energy and retail companies streamline operations, aligning business goals with smart, sustainable system design.

    LinkedIn
    Will Saunders

    Will Saunders

    Builds solutions on the Salesforce Platform that help companies sell faster and serve customers better, Sales and Service Cloud, Tableau, ETRM, and process automation.

    LinkedIn
    Michael Reecher

    Michael Reecher

    Leads end-to-end technology initiatives across Salesforce architecture, CPQ, ERP integrations, and AI-enabled processes, from discovery through delivery.

    LinkedIn